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Since February 2011 we are launching Oliwier campaign!
OLIWIER_billboard.jpgSince February 2011 we are launching Oliwier campaign! It will last five weeks, until March 6th. This is the first phase of the campaign which will continue in the following months till the end of the year. Oliwier will be presented to a wide range of consumers on TV, in other media, on bilboards in large cities and on internet TV.

The main aim behind the campaign is to build the awareness and warm receipt of the Oliwier brand in the market - explains Beata Klassek, the Oliwier Brand Manager.

The advertisement personifies two oil drops to evoke positive emotions and appeal to sensuality. It also educates consumers on the content of the product and its application.

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“KRUSZWICA’s results have soared. The growth in oil seed rape prices and, consequently, the increase in prices of rape-based oils and margarines have improved manufacturing margins, translating into a net profit of more than 114 million PLN (...)” More